This is the animated logo at the end of the new television show, Mr. Sunshine. Think "Sit, Ubu. Sit." or "Bad Robot!!" You can see it better quality at http://vimeo.com/20228001 A few months ago I got a call from my friend Matt Davis asking if I would maybe, possibly be somewhat interested in considering working on a logo like that for Matthew Perry. I jumped at the chance. The company is called Anhedonia Productions, and you're probably wondering what in the world "Anhedonia" means. It's the inability to experience pleasurable emotions from normally pleasurable life events. A pretty crappy situation, but comedy goldmine. I worked with Andy Erekson and Marcelo Vignali (and his daughter) to come up with a list of 50 ideas of what this logo could be within the theme that Perry had already set up. I boarded out 7 of those ideas and created 3 animated beta tests. Here are some of my favorites... For exploration: Face on Jumbotron Rodeo Christmas tre...
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